Project Description

Don Hutson

Don Hutson

Sales & Negotiation Expert, CEO of U.S. Learning

Speaking Style: Dynamic, Thought Provoking, Knowledgeable, Engaging

Travels From: Tennessee

Fee Schedule: 2, 3

Don Hutson’s careers in speaking, management and sales have brought him many honors. He successfully worked his way through the University of Memphis, graduating with a degree in Sales. After becoming the #1 salesperson in a national training organization, he established his own training firm and was soon in demand as a professional speaker.

Don’s client list includes over half of the Fortune 500, and he is featured in over 100 training films. He is CEO of U.S. Learning, pioneers in online training, and Chairman of Executive Books. He makes some 75 speaking appearances per year. Perhaps you have seen him on national television where he has been featured on PBS, ABC, CBS and Fox News.

He has received a number of honors, including the National Speakers Association’s “Philanthropist of the Year” Award and their “Master of Influence” Award. He was elected by his peers to the presidency of NSA and has received its “Cavett Award”, as member of the year. He has also been inducted into NSA’s Speakers Hall of Fame.

Don is the author or co-author of 14 books, including his latest, Selling Value, and his two Wall Street Journal and New York Times best sellers, The One Minute Entrepreneur and The One Minute Negotiator.

Selling Value

  • Tactics for building Trust and Rapport
  • How to be Outstanding! The 7 Keys to differentiation to BLAST by your competitors
  • Re-margin your Profit Zone: Build Value-rather than cut price!
  • Do you have what it takes? Attributes of consistent high performers
  • Learn the latest skills of Needs-Analysis and the development of targeted solutions to get the YES!

How to Negotiate to Preserve margin & Get your Price

  • Succeeding in a life filled with Negotiations
  • The rampant disease of “Negotiaphobia” and the 3-Step E-A-S-Y Process to Treat it
  • The Four Viable Negotiation Strategies – when and how to use each
  • The Tactic of Compromise and how to deal with it

Twenty-first Century Leadership

  • Creating a break-through high performance team
  • 1O Powerful Leadership Strategies that Work
  • Coaching- focused Intensity for Outstanding Results
  • The Secrets of Exceptional Managers: Managing Different People Differently
  • Leadership Style: Earning Loyalty from your Producers

The One Minute Entrepreneur

  • The “Five P’s” for Solid Results (Principles, Passion, Profit, People, Priorities)
  • How Differentiation helps you be their best choice
  • Today’s Keys to Success in Business
  • The Attributes of Entrepreneurial Leaders
  • How to Turn Success Into Significance
  • The Sale
  • Insights Into Excellence
  • The Winning Spirit
  • Inspiring Others To Win
  • Speaking Secrets of the Masters
  • Time Management is an Oxymoron
  • The Contented Achiever
  • Selling With Style
  • Taking Charge: Lessons in Leadership
  • Conversations on Service and Sales
  • The One Minute Entrepreneur
  • The One Minute Negotiator
  • Selling Value
  • New York Life
  • JCPenny
  • Dillards
  • Century 21
  • AIG
  • Sysco
  • FedEx
  • AT&T
  • 3M
  • Regions
  • State Farm
  • Morgan Stanley
  • Hilton Worldwide
  • Marriot
  • Saveway
  • Motorola
  • Kraft
  • Discover
  • Autozone
  • ITW
  • Nationwide
  • Johnson & Johnson
  • Prudential
  • Time Warner
  • BlueCross Blue Shield
  • IBM
  • TargetFord
  • GM
  • American Express
  • Citigroup
  • General Mills
  • Walmart

”Don, many veteran salespeople from all over the world told me you were the best sales trainer/speaker that they have ever seen. I have to agree. Truly masterful and inspiring. Your finish and the answers to the questions were the strongest I have seen. You really showed not just what to do, but how to do it. And you clearly demonstrated that you practice what you teach. “ Alan Truitt , Chief Business Development Officer Teleperformance

“Your kickoff speech at our annual sales meeting set the stage for our best meeting ever. Your dynamic program on selling value coupled with your superb job of tailoring the content to Gulfstream’s needs was perfect! I recommend you to anyone in need of an extraordinary sales meeting experience.”Raynor Reavis – Senior Vice President Gu If stream Aerospace

“Don, I wanted to let you know that the positive feedback and solid results we have catalogued from your Sa/es and Negotiation skills training have been outstanding! As you know, your U.S. Leaming curriculum is a major part of our Continuous Learning Program at Centro. I am pleased to advise that 65 of our team members completed your “On-Demand Programs” successfully this year. These programs have helped us differentiate our company, our sales approach, and our ability to meet and exceed the needs of our customers. Thank you for helping us build and support a winning team!”Michael R. Gallagher, President Centro, Inc.

“Working with Don, George, and the entire U.S. Leaming Team has been a real pleasure. They are so talented that after working with our sales leadership team and having such positive impact, we brought Don and George in to help with even greater initiatives. Our recent partnership involves elevating our service levels and making our organization an even greater “customer centric” company. Our entire organization and our culture have been positively impacted by both their in-person appearances and online programs.”  – Todd Watson, CEO, Armstrong Relocation and Companies

“Thank you so much, Don, for delivering a “Master Class11 at our 2016 Annual User Conference in San Diego last week. Your presentation, Sell Value, Not Price! was so relevant, not just in the content delivered but in the way you masterfully customized it to our audience of coaches. The audience feedback was outstanding and you were rated the very top speaker of all speakers involved at the 3-day conference. Having known you for over 30 years, I expected nothing less but you even exceeded my very high expectations – and your new material is dynamite!”Dr. Tony Alessandra,  Founder Assessments 24×7

“Your presentation was great, Don! I heard nothing but exceptional feedback from our attendees. I could not be more pleased with the arrangement we have partnering with you and U.S. Learning to drive new ideas and a high spirit of seNice and personal excellence. Everyone in our organization has benefitted from both your live presentations and online programs!”Mitch Lewellen, CEO MCR Safety

“Don Hutson’s presentation took our annual sales meeting from effective to fantastic! He energized our sales team and his content left a lasting impression from which we continue to reap benefits.”Joseph Hensley, CEO, Third Party Solutions/ Subs. of FISERV

“Don was really able to associate building value to our selling process. By tying into our leadership and business, he made a connection with our sales team and drove home key messages related to customer relationships and sales performance.”Tom Dalton – VP, Worldwide Sales Honeywell Sensing & Control

”Don’s presentation during our Leadership Summit was fantastic! He received very high ratings from our attendees and we are looking forward to Don’s presentation during our next Leadership Summit.” Bill Wright, Vice President Harrah’s

“Our training agreement with Don Hutson has resulted in a significant positive impact on the culture of our company. Our managers have shown enhanced expertise with their team members and our salespeople have improved their sales performance. We value Don’s talent and recommend him unreservedly.”Mitch Graves, CEO Methodist Healthcare

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